Somak 2026-27 Brochure

www.somak.co.uk • 3 About Somak Luxury Travel As part of the family-run Somak Group, Somak Luxury Travel has over 55 years of expertise in “Crafting Unforgettable Escapes.” Our foundation is built on traditional values rooted in our Kenyan heritage. Since our beginnings in 1968, we have evolved into a growing company, continually raising the bar for holidays across East and Southern Africa. Our teams in the UK, Kenya, India, and South Africa work closely together and share a passion for creating exceptional holidays. Over the years, we’ve cultivated strong relationships with world-class hotes, camps, lodges and airlines to ensure our guests experience the best value. Whether it’s an African safari or a new adventure in the Indian Subcontinent, every journey is designed with your comfort in mind. Originally known as Somak Holidays, the company was founded in 1968 by Suresh Sofat, who spotted a gap in the aviation market for flights between London and Nairobi, especially for families. These “lollipop flights” were just the beginning of Somak’s journey. Our success has always been driven by a clear vision, adaptability, and an unwavering focus on customer satisfaction. In 2020, we rebranded as Somak Luxury Travel, adopting a new visual identity to better reflect the premium and unique experiences we offer. This transformation aligned with the high standards and tailored adventures we’ve spent decades perfecting. Over the years, we’ve witnessed and adapted to many changes in travel. From the debut of the Boeing 747 in 1968, which revolutionised air travel, to the introduction of e-tickets and mobile apps that have made flying more seamless. This adaptability is part of what keeps us moving forward. Today, Somak operates with a global perspective, backed by a team of experts across continents. While we honour our rich history, we remain future-focused, always improving and innovating. Looking back on our achievements since 1968 fills us with excitement about what’s to come. If we’ve come this far, imagine what we’ll accomplish in another 50 years. Our team members are more than just travel professionals—they are travel enthusiasts who have explored the destinations we offer. Their deep knowledge and personal insights ensure each holiday is carefully crafted to meet your expectations. The long-lasting relationships we build with our clients are evident in our many returning travellers. These loyal customers often form personal bonds with the reservations consultants who plan their trips, showing that what truly sets us apart is our personal touch. Your holiday is not just an itinerary; it’s an experience designed specifically for you. As a leader in the organised leisure travel industry, Somak Luxury Travel sets the highest standards for bespoke holidays. Our experienced team will guide you to create a holiday that perfectly matches your desires. We offer personalised itineraries, built on strong relationships with hotels, airlines, and trusted local partners, ensuring every moment of your trip is flawless. From the first phone call to the moment you return home, we are with you every step of the way, providing attentive service and expert guidance. We make sure every aspect of your journey is tailored to your needs, delivering not just a holiday, but an unforgettable experience. Brand Heritage & History A Personal Touch from Experts Tailor-made Holidays